For creators

Create. Connect. Grow.

Build an audience, work with brands and earn from what you make — with a Creator Marketplace, LIVE gifts, subscriptions, tips, affiliate links, your own shop and clear analytics.

9+
Ways to earn
Marketplace
Brand collaborations
Analytics
Know what works
A creator filming a video at home with a ring light
Key benefits

Why creators build on Howdy

Multiple income streams

Fund, gifts, subscriptions, tips, affiliate and your own shop — in one place.

Brands come to you

The Creator Marketplace matches you with campaigns that fit your audience.

Audience you own

Followers, subscribers and community groups stay connected to you.

LIVE that pays

Receive gifts, coins and diamonds while you stream.

Honest analytics

See reach, engagement, views and earnings without guesswork.

Tiers and badges

Grow into creator tiers that unlock more tools and visibility.

How it works

From first post to first payout

01

Set up as a creator

Switch on the creator profile and pick your categories.

02

Publish consistently

Stories, Shots and LIVE build reach fast.

03

Unlock monetization

Turn on gifts, subscriptions, tips, affiliate and shop.

04

Collaborate and scale

Accept brand campaigns from the Marketplace and track results.

Creator Marketplace

Turn connections into opportunities.

Creators discover brand collaboration opportunities, and businesses discover the right creators — matched on the details that actually matter.

A brand manager and a creator planning a collaboration together

Matched on what matters

Every collaboration starts with relevance. Howdy surfaces the information creators and brands need to find the right fit.

CategoryContent typeAudienceEngagementViewsRegionsRatesAvailabilityPrevious collaborations
Use cases

Creators like you

Short-form creators

Turn daily Shots into a following.

  • Trending audio
  • Leaderboard exposure
  • Affiliate product links

LIVE streamers

Earn while you talk to your audience.

  • LIVE gifts
  • Coins & diamonds
  • Subscriber perks

Niche experts

Teach, review and advise.

  • Subscriptions
  • Paid events
  • Tips

Product-led creators

Sell what you design or recommend.

  • Creator shop
  • Affiliate links
  • Brand collaborations

Ready to say Howdy?

Join a new social experience built for connection, creativity and opportunity.